In the spring of 1921, Pace officially launched Black Swan Records, announcing the new label with ads in Black newspapers across the country with the slogan "The Only Records Using Exclusively Negro Voices and Musicians." "Harry Pace saw that there was profit to be made by Black people producing and distributing music for Black people," says Willie Ruff, a musician and professor emeritus of Yale University. Handy, known as the "Father of the Blues" for writing the first commercially successful blues song, "Memphis Blues." The two owned Pace & Handy Music Co., which published sheet music by Black composers, including some of Handy's biggest numbers such as "St. Pace had arrived in New York alongside his business partner, W.C.
The record was a hit and entrepreneur Harry Pace took notice.
Perry "Mule" Bradford, a Black composer, pushed Okeh to record Mamie Smith and her song "Crazy Blues" in 1920. Okeh Records was one of the first labels to break the mold. The Sounds of American Culture Mamie Smith and the Birth of the Blues Market
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